Creating A Path To Progress 2 clients, Medical Writers, and Scientists.
Cosentyx and Novartis were interested in our creative thinking to communicate their brand story. The diverse relationship with 2 unique clients, medical writers, and scientists made the collaboration even more impactful to integrate a multitude of perspectives.
Roles & Responsibilities: Leading as a Creative Director for account, strategy, scientist, medical writers, and two client teams. As well as illustrating the work myself. Clients were two parties and hands on. Aligning the collective intelligence around the story was the situation and solved it moving forward for their pathway to progress.
An sketchy abstract approach to medical illustrations helped shaped the story that they are no finished yet and neither are these drawings.
PATH TO PROGRESS
stands 11' tall and 17' wide in a handfull of their corporate lobbies.