A digital experience to solve the situation for a diabetic's daily journey.
Johnson & Johnson made a request to design a unique experience for their diabetic patients to be educated throughout their daily challenges with diabetes.
We were delighted and got to work in understanding the situation in a diabetic's daily life. Many insights were gained. We took an friendly & direct approach that would follow their journey throughout the day, no matter what the situation was, with their highs and lows.
Roles & Responsibilities: Pitching creative concepts to Johnson & Johnson's Diabetes Institute. Collaborating with a Strategy & Creative Director to position the brand engagement.