Art & Copy unite.
Incyte has a history and a story to believe in. We aligned together to create a brand narrative to believe in by identifying with their audiences through engaging art and copy across all communication channels, digital touch points, and print collateral.
Roles & Responsibilities: Art Directing a team of design, development, copy, client, and account for design, development, story telling, and brand engagement across all media properties. Did get my hands dirty in reconstructing the art work and brand assets to present well and scale across convention booths.