Aligning Business Strategy with Brand Strategy
Research & Discovery and Insight Generation
Collaborative Strategic Workshops
Developing New Brands and Legacy Brands
Brand Messaging and Identity Systems
Behavioral Change & Disruptive Results
Graphic, Web, Print, Motion Design
Video & Photography
Build Strong Audience Experiences
Digital Media & Marketing
Employer & Employee Brand & Strategies
Event and Exhibit Experiences
There is an industry calling, where we have a change of visuals and vocabulary. It is called Value Based Healthcare and Branding is the perfect value.
We lead collaborative cross-functional workshops to identify insights, inspire development, and drive compelling action to evolve your brand and business with agility.
Energy brands are a commodity that competes on price until they provide clarity on value. Energy brands are a promise to satisfy unmet needs, deliver desired benefits, and create rewarding experiences for all consumers, employees, and citizens.
M&A Business/Brand Transformation
Merger & Acquisition has good business reasons to access new markets and distribution networks, scale in consolidating industries, product diversification and new revenue streams, acquisition of strategic assets such as technology, etc. But most of them fail for one reason: cultural differences and being down stream from themselves in the failure to integrate.
Localizing Global Brands
Brands in the digital and technology world are transcending national borders and languages. Being welcomed in all localized communities to honor and accommodate the needs of the people. Branding enables us to verify and balance the universal values of the brand with both global and local market dynamics.
Placing a destination on the map to attract residents, tourists, investors, companies, and talent with a full experience is a dynamic and interconnected creative strategy for long term and short term engagements. And then, there’s the piece where the world is digital and borderless.
Creating a Brand
If you are actively thinking about it, then it’s probably because you are starting a business, merging two businesses together, spinning off a business or launching a new product or service. All four of these circumstances are different and challenging in their own unique ways, but they are very similar in that they involve brand strategy and naming.
Brand Equity & Evaluation
We can breeze through the apples-to-apples parities from one company to the next. Brand equity has three basic components: consumer perception, negative or positive effects, and the resulting value. First and foremost, brand equity is built by consumer perception, which includes both knowledge and experience with a brand and its products. Finally, these effects can turn into either tangible or intangible value.