How We Help Clients
› Research & Discovery and Collaborative Workshops
› Brand Strategy, Development, & Design Systems
› Leadership for Internal Teams and Stakeholder Groups
› Creative Services & Content Creation
› Copywriting, Editorial, & Proofing
› Marketing Strategy & Campaigns
A few offerings we are known for
Healthcare & Wellness Branding
There is an industry calling, where we have a change of visuals and vocabulary. It is called Value Based Healthcare and Branding is the perfect value.
We lead collaborative cross-functional workshops to identify insights, inspire development, and drive compelling action to evolve your brand and business with agility.
M&A Brand Transformation
Merger & Acquisition has good business reasons to access new markets and distribution networks, scale in consolidating industries, product diversification and new revenue streams, acquisition of strategic assets such as technology, etc. But most of them fail for one reason: cultural differences and being down stream from themselves in the failure to integrate.
Localizing Global Brands
Brands in the digital and technology world are transcending national borders and languages. Being welcomed in all localized communities to honor and accommodate the needs of the people. Branding enables us to verify and balance the universal values of the brand with both global and local market dynamics.
Creating a Brand
If you are actively thinking about it, then it’s probably because you are starting a business, merging two businesses together, spinning off a business or launching a new product or service. All four of these circumstances are different and challenging in their own unique ways, but they are very similar in that they involve brand strategy and naming.
Brand Equity & Evaluation
We can breeze through the apples-to-apples parities from one company to the next. Brand equity has three basic components: consumer perception, negative or positive effects, and the resulting value. First and foremost, brand equity is built by consumer perception, which includes both knowledge and experience with a brand and its products. Finally, these effects can turn into either tangible or intangible value.