Healthcare & Wellness Branding
There is an industry calling, where we have a change of visuals and vocabulary. It is called Value Based Healthcare. We can do more to unify the revival our care for health & wellness for our healthcare community. It starts internally and expands externally to establish emotional connections that propel our vision forward.
For nearly 13 years Worley has been dedicated to structuring health and wellness for multiple industries for success; medical research, life science, pharmaceuticals, health insurance, patient centric non-profits, healthcare networks, and physician & patient education. We do this through memorable brand experiences with strategy, branding, designing, and communication to education and ensure a healthier future. Turning potential audiences into passionate ones.
HEALTHCARE’S BRAND IMPERATIVE
If you’re involved in any aspect of healthcare or medical marketing, you’re certain to be aware of the substantial changes the industry is experiencing. Hospitals are consolidating at an unprecedented rate. IPAs and insurance groups are being forced to expand into new service offerings, while medical manufacturers continue to navigate the ever-changing regulatory landscape. And all of these changes have a profound effect on one thing: your brand.
Healthcare marketing professionals must prepare their organizations by answering several brand imperatives.
How will these changes affect brand positioning and strategy?
What brand architecture is best aligned to fuel growth?
How do you engage and motivate employees while attracting top talent in the medical community?
Here are areas of healthcare we have improved through branding, strategy, creative, marketing, and digital experiences::
Healthcare:: LVHN, Employee Well-being, Corporate Wellness, Employee Assistance Programs, Occupation Health, Aria Health, Teva USA
DTC:: FARXIGA, Onglyza, Xigduo, Qsymia,
Corporate:: AstraZeneca, Incyte,
NGO:: PCFLV, FAMAH
Insurance:: Ideal Concepts, SureMed, ABHO, SalesRadix
Serving Business, Brand, & Digital Transformation
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