Health Care Branding

Clarity. Consistency. Culture.

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There is more we can do to enhance the lives of many people with their health. It starts internally and expands externally to establish emotional connection with leadership, employees, and patients.

 

For nearly 9 years Worley has been dedicated to building healthcare brands and brands around healthcare through life science, pharma, health insurance, and patient education that matters.

Aria Health, Teva USA, AstraZeneca, FARX, Onglyza, Xigduo, LVHN Patient Education, Ideal Concepts, SureMed, ABHO, SalesRadix, ...

HEALTHCARE'S BRAND IMPERATIVE

If you’re involved in any aspect of healthcare or medical marketing, you’re certain to be aware of the substantial changes the industry is experiencing. Hospitals are consolidating at an unprecedented rate. IPAs and insurance groups are being forced to expand into new service offerings, while medical manufacturers continue to navigate the ever changing regulatory landscape. And all of these changes have a profound effect on one thing: your brand. Healthcare marketing professionals must prepare their organizations by answering several brand imperatives. How will these changes affect brand positioning and strategy? What brand architecture is best aligned to fuel growth? How do you engage and motivate employees while attracting top talent in the medical community? Enter BrandingBusiness.

INSIGHTS

 

FACT//
90% of patients want online access to health information and education.

FACT//
3M Corporation concluded that we process visuals 60,000 times faster than text.

FACT //
A consumer has over 379,000 brand experiences in a year.

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Servicing Healthcare Standards

 Healthcare Brand Imperatives

Healthcare Brand Imperatives

Worley is about healthcare brand excellence in developed countries and under derveloped countries.... If you’re involved in any aspect of healthcare or medical marketing, you’re certain to be aware of the substantial changes the industry is experiencing. Hospitals are consolidating at an unprecedented rate. IPAs and insurance groups are being forced to expand into new service offerings, while medical manufacturers continue to navigate the ever changing regulatory landscape. And all of these changes have a profound effect on one thing: your brand. Healthcare marketing professionals must prepare their organizations by answering several brand imperatives. How will these changes affect brand positioning and strategy? What brand architecture is best aligned to fuel growth? How do you engage and motivate employees while attracting top talent in the medical community? Enter BrandingBusiness.

"Worley has performed creative, design, and branding work for our company over the last 9 years for a variety of web and print projects. He has always performed at a very high level, providing excellent output, and always on time. He communicates extremely well, and provides a concise list of notes and action items for every meeting during a project timeline. This keeps everyone on the same page, and insures expectations are understood and agreed upon. I look forward to continuing work with Jason over the coming years."

— John Pequeno, President, Ideal Concepts, Inc

 

Related Case Studies

 
 
 
 

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