A brand story through an engaging digital experience.
FARXIGA has blasted on the scene in the US from FORXIGA in the EU as a drug that helps lower your glucose level by excreting sugar from your blood through your kidneys & urine.
Since then, we worked diligently to simplify their brand message for diabetic patents to understand their difference in how FARXIGA uses the kidney to process sugar.
Role & Responsibilities: Leading the team as an Art Director for design, illustration, copy, development, and video. Collaborating with Agency of Record for brand strategy to develop brand engagements.
A clear voice, aesthetics, and composition are key to an engaging & delightful story when hearing benefits. Especially, when you hear it all day from friends, family, and doctors.
Conveyed with simplicity and delight from real life to digital life touch points.
I'M INSPIRED TO KEEP FIGHTING. I'M IN THIS FOR ME.
Concepting & collaborating coherency from TV commercials to digital communications.