A brand story through an engaging digital experience.

FARXIGA has blasted on the scene in the US from FORXIGA in the EU as a drug that helps lower your glucose level by excreting sugar from your blood through your kidneys & urine.

Since then, we worked diligently to simplify their brand message for diabetic patents to understand their difference in how FARXIGA uses the kidney to process sugar.

 

Role & Responsibilities: Leading the team as an Art Director for design, illustration, copy, development, and video. Collaborating with Agency of Record for brand strategy to develop brand engagements.

 
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A clear voice, aesthetics, and composition are key to an engaging & delightful story when hearing benefits. Especially, when you hear it all day from friends, family, and doctors.

 
 

Conveyed with simplicity and delight from real life to digital life touch points.

 

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I'M INSPIRED TO KEEP FIGHTING. I'M IN THIS FOR ME.

Concepting & collaborating coherency from TV commercials to digital communications.

 
 
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