A brand story through an engaging digital experience.
FARXIGA has blasted on the scene in the US from FORXIGA in the EU as a drug that helps lower your glucose level by excreting sugar from your blood through your kidneys & urine.
Since then, we worked diligently to simplify their brand message for diabetic patents to understand their difference in how FARXIGA uses the kidney to process sugar.
Role & Responsibilities: Leading the team as an Art Director for design, illustration, copy, development, and video. Collaborating with Agency of Record for brand strategy to develop brand engagements.